The Real Secret To Success In Your Business Its Not
The Real Secret To Success In Your Business Its Not What You Think!
The secret to success for entrepreneurs and small business owners is not another brilliant marketing idea. Theres a better place to start first. The real secret to success is tapping into and using your intuition in your business on a consistent basis.
You might be wondering Can this really be true? Yes. When you hone your ability to tap into your intuition then youll thrive in any economy because you have a strategy that is more powerful than a marketing flash. Marketing ideas are a dime a dozen. Great marketing ideas are rarer but your intuition will tell you which ones are right for you and your business in this moment. Without your intuition you are just flailing like a flag being whipped around by the wind.
This was the case in a recent Intuitive Business Consultation with a client who wanted clarity on her niche. She is a life coach who works with women in midlife. That narrows it down to about 40 million women. She knew it wasnt focused enough as she wasnt really gaining any momentum in her business. Its not a focused enough niche so she can use her marketing resources wisely and effectively. She came to the call frustrated. She said she had been in business for years and had studied a lot of marketing strategies. She felt she should know this stuff.
She was looking outside for marketing solutions first instead of looking on the inside for the clarity and alignment of her gifts and her passions.
In the process of getting clear we tapped into her energy flow and patterns. Where was she on fire and excited? What is her passion for these women about? What was she so passionate about that it flipped on her and caused her to shut down the possibilities? Where did she get angry and hold back? What is so unique and magical about my clients way of offering life coaching that she doesnt even see it? Much like a fish doesnt notice the water they swim in its often hard to see for yourself without practice. These are energetic clues to my clients path to growth and success in her business. These are not the typical marketing questions you ask yourself in a business planning class and yet they are the key to sustainable success. Start inside for alignment and then the inspired actions i.e.: marketing strategies packaging ideas and products will come easily.
Everyone has the ability to tap into their innate wisdom knowledge ideas and inspiration drawn from intuition. Its not reserved for a select few. However it does take practice to hone the skill so you can depend on it and use it on a consistent basis. Chances are you already using your intuition occasionally without being consciously aware of it.
What are your signs that you are in tune with your intuition? The experience is different for everyone. Here are some common experiences from my clients about when they know they are tapped in:
My inner voice sounds different than the usual chatter
- I feel a quiet sense of calm
- I feel an alignment of energy inside
- I had a dream
- It feels right
- I feel a surge of energy and elation
- I feel a tingling in my arms and shoulders
- I see a picture in my mind
I find many of my clients are naturally intuitive but something happens when it comes to their business and especially marketing. They shift from their inner wisdom to frantically chasing more marketing knowledge and ideas outside of themselves. Knowledge is good and we need information for the how tos of successful marketing but most entrepreneurs I know get stuck in collecting information.
The real goldmine is in listening to what you need to do next. This might be scary in fact it usually requires you to claim your brilliance in a new way and step into the spotlight. Even stepping in to the spotlight graciously and with integrity requires you to own your personal power. This is where getting support from a coach or mentor will help you shift your mindset trust your intuition and take the actions aligned with your vision.
In this rapidly changing world you need to have skills that go beyond great marketing. The economy changes demographics change lifestyle desires change and then your marketing needs to change. Relying on your intuition to tell you what your business is wanting from you next what your clients want and which decisions to make is where the power to your success is in any economy.
This week: Thank about one area of your business you want more clarity on or a decision that its time to make. When you think about this area notice the signals your body sends to you. Pay attention to the ideas that pop up to inspire you to take action. Notice what resources are right in front of you waiting to help.
About the writer:nbsp;nbsp;Awardwinning entrepreneur Laura West is the President and Chief Creative Officer of the Center for Joyful Business. As a certified business coach author and speaker she specializes in supporting creative lifestyle entrepreneurs in crafting a successful business that is holistically joyful its meaningful makes money and allows entrepreneurs to enjoy lives they love!She is known for making marketing simple for passionbased business owners. She takes the confusion and fear out of promoting business and making money. Author and creator of Joyful Business Guide system which combines law of attraction principles with smart business strategies Laura is a contributing author to The Spirit of Women Entrepreneurs and Emerging Trends Every Entrepreneur Should Know an Association of Web Entrepreneurs Guide for 2009. Laura is also the Attraction Marketing Expert at www.IdeaMarketers.com as well as a member of the expert panels at www.soloe.com and Association of Web Entrepreneurs.Ms. West has been published in Motto Simply Home Choice Connections published by the Association of Image Consultants magazines and is frequently a guest expert speaker for teleclass programs Internet tv radio and blog programs. She has spoken at standingroomonly workshops for organizations such as the International Coach Federation Georgia Coach Association and the Association of Image Consultants.Website: www.JoyfulBusiness.comBlog: www.CafeEntrepreneur.comTwitter: JoyfulBizFacebook: LauraJoyfulBusiness.com
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