Seven Steps For Turning Features Into Sales Generating Benefits
Seven Steps For Turning Features Into Sales Generating Benefits
You’ve seen them a hundred times. They might say something like:
* THE most important and most overlooked aspect of copywriting
* The 4 personalities of your customer and how to get each to respond to your copy
* 21 words that make your headline POP!
* The
* How to add emotional triggers that increase the desire to buy
* Why some testimonials can actually HURT your sales I hope you aren’t doing this!
* The 9 secrets to turning ordinary “sales copy” into a powerful “solution” your customer has to have
* Why your USP could actually be killing your brand
But how do you create an effective list that draws customers in? What are the keys to turning a list of nuts and bolts into a menu of enticing delights your customer has to have? Than you have to visit www.saleslettersecret.com Hold on tight I’m about to tell you! Take a look at the list above. What do you notice? What things do the listed items have i lets do one together. We’ll use the example of a widelyknown book. See if you can guess what book it is.
You’ll get:
* 10 time tested proven guidelines for personal and business success.
* The one investment that can multiply your wealth by 100 folds almost immediately.
* Little known advice that guarantees your future eternally.
* The inside lifechanging secrets of 12 mentors learn from their victories and failures!
Can you guess what book it is? It’s The Bible! Using the list method we’ve been able to pull out some of the benefits of The Bible and format them in such a way that they get their point across in words most average people relate to.
As you can see including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer and use the 4step process outlined above. You’ll be knocking’ ‘me dead in no time!
1. An effective list must provide a benefit not a feature but a benefit. It answers the question “What’s in it for me?”
2. An effective list must “tease” the reader. Notice that one item above says “The 4 personalities of your customer and how to get each to respond to your copy.” That teases the reader. For more detail visit www.10stepstokillerwebcopy.com it doesn’t tell them what the 4 types are but lets them know that the product or service will tell them.
3. An effective list uses “power words.” Power words are those words and phrases that people are prone to respond to. These include things like specific numbers “21 words that make your headline POP” “how to” statements “How to add emotional triggers that increase the desire to buy” and “secrets” “The 9 secrets to turning ordinary “sales copy” into a powerful “solution” your customer has to have”.
4. An effective list uses lots of adjectives. Don’t just state “The secrets of 12 mentors” instead say “The inside lifechanging secrets of 12 mentors.
www.killersalesletters.com
www.websaleslettersupreme.com
About the writer: Sharon Drew Morgen is a thought leader decision strategist and the author of New York Times Bestseller Selling with Integrity Sales on the Line and Buying Facilitation: the new way to sell as well as over 400 articles. She is the pioneer behind the visionary sales paradigm the Morgen Buying Facilitation Method. As the architect of a wholly original sales model Sharon Drew has provoked inspired and motivated thousands of sales professionals worldwide. With a history as a milliondollar producer and 30 years in sales an entrepreneur of a successful startup and a sales consultant in many Fortune 100 companies she brings field knowledge as well as innovation to her audiences.
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